For Series B–C SaaS Founders
Escape the Growth Trap. Build a Company That Can Actually Scale.
You don’t need another consultant. You need the truth and clarity, fast.
I diagnose what’s actually stalling growth and fix the product decision systems that break at scale, so execution becomes clear and predictable.
My Mission
Break free from operational chaos
I help SaaS founders and CEOs restore clarity as growth begins to strain the systems that once worked.
As companies scale, execution starts to slow, alignment frays, and the systems that once felt obvious begin to break under complexity.
I don’t fix symptoms. I work at the decision and operating-system level, helping leaders architect the product, governance, and execution systems required for predictable, sustainable scale.
The work is strategic and architectural, not tactical. It’s about reducing friction, restoring alignment, and ensuring execution doesn’t collapse as complexity increases.
I also partner with executive product and technology leaders on product structure, decision systems, and scaling execution.
You don’t need more frameworks, workshops, or dashboards. You need clear judgment, grounded diagnosis, and systems designed for the reality you’re operating in.
One conversation. No pitch. Just straight diagnostic and options.
When Growth Outpaces the System
You don’t have a sales problem.
If you're reached this stage, demand isn't the constraint.
What's failing is the operating system – the way decisions get made, ownership is defined, and work actually moves as complexity increases.
Roadmaps slip and no one can explain why
Product, GTM, and Engineering are optimizing against different realities
Leadership meetings feel heavy, political, or circular
The company is busy, but progress isn’t linear
You’ve become the escalation point for too many decisions
You've Already Tried the Right Things
Bringing in functional consultants
Specialists helped locally, but the underlying system stayed the same
Hiring or upgrading executives
Leadership changed, but decision friction remained
Adding more processes, OKRs and dashboards
Visibility increased, but clarity didn’t
"Pushing Harder" on execution
More effort, more activity, same bottlenecks
If you’re honest, none of this made things clearer.
It just made the noise louder.
The problem isn’t effort, talent, or intelligence.
It’s that your operating environment was never designed for this stage of growth.
Who I'm Here For
I work with founders and CEOs of B2B SaaS companies where growth has outpaced the way decisions get made.
The patterns below aren’t execution failures — they’re symptoms of a decision system that hasn’t kept up with scale.
Scaling Breakdown
Growth is amplifying the cracks in your operating environment, making execution feel increasingly unpredictable
Loss of Visibility
You're no longer seeing the full system. Signals are fragmented, filtered, or contradictory, and you can't trust what reaches you
Team Misalignment
Your leadership team is capable but operating from different truths, creating friction, drift, and stalled execution
Founder Overload
You're carrying the emotional and decision weight of a system that no longer supports you
You're Not Alone
If you believe your company can be a category leader, but your current operating system can't carry you there,
you're in the right place.
What I Do (And What I Don't Do)
I help founders rebuild the decision systems their company is sitting on — before growth breaks execution.
I’m not a consultant, coach, or fractional executive. I redesign how decisions get made and executed as complexity increases.
What follows is the decision flow I use to restore clarity, align leadership, and make execution predictable at scale.
I help you:
Architect
a scaling-ready decision and operating environment your team can actually run
Align
your leadership team around one shared version of reality and the tradeoffs it required
Build
decision architecture so you're no longer the bottleneck.
Stabilize
clarifying ownership, sequencing, and decision boundaries across GTM, Product and Engineering.
I don't:
Operate your System
I'm not here to run your projects, manage your team, or become another operator inside the chaos.
Execute Delivery
I don't write JIRA tickets, manage sprints, or "own" delivery. My job is to fix the system that makes delivery unpredictable.
Sell Generic Playbooks
I don't deliver frameworks that ignore the political, emotional, and structural realities of your company. Everything we build is specific to your system.
Why This Engagement Model Works
Brutal Honesty
Clear, direct recommendations – no sugarcoating, no theatrics
Executive Experience
Deep product leadership and real-world scaling experience
Outcome-Obsessed
Every engagement is tied to measurable business impact – no hourly billing, no busywork
Founder-Aligned
I work with you, not for you.
No staff augmentation, No dependency.
Ready to break through the ceiling and build a business that scales?
Start with a Strategic Review. No pitch. Just clarity.
Helping Series B-C SaaS founders escape operational chaos and build companies that win.
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